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Shop Wella Hair Colour & Haircare Online

Wella is one of the most trusted names in hair colour and haircare, and it's easy to see why. From salons to bathroom shelves across Australia, the Wella name is shorthand for reliable colour results and professional-grade care.

At SSS Hair, we stock the full range of Wella professional products, so whether you're a stylist restocking your back bar or someone colouring at home, you'll find genuine Wella hair products at prices that make sense.

Why Shop Wella at SSS Hair

Not all Wella products are created equal, and not every retailer sells the real thing. As an official stockist, we carry authentic Wella hair colour systems including Koleston Perfect, Color Touch, Shinefinity and Blondor, alongside the haircare ranges Wella is loved for.

That means predictable, salon-accurate colour results and formulas that are gentle enough for regular use, backed by Wella's decades of expertise in colour chemistry and hair health.

Wella Hair Colour: From Root Touch-Ups to Full Transformations

If you're after wella professional hair dye, our range covers every technique. Koleston Perfect delivers full grey coverage and permanent colour in over a hundred shades, while Color Touch offers a gentler demi-permanent option that blends rather than lifts.

For those chasing tone correction or shine without commitment, Shinefinity glazes refresh colour with zero lift, and Blondor lightening powders and wella professional toner formulas are the go-to for anyone lifting to blonde and neutralising brassiness. Pair any colour service with the matching Wella Welloxon developer to get the volume and processing right the first time.

Prefer something lower-maintenance? Wella's wella colour fresh mask range is a favourite for a reason: it's a 10-minute, no-mixing colour boost that deposits vibrant or tonal pigment while conditioning damaged strands. From Pearl Blonde to Lilac Frost and Cool Espresso, these masks work brilliantly as a top-up between salon visits or as a bold, semi-permanent statement in their own right.

If you'd rather stick with reds, coppers or ash tones, the Wella Professionals Color Fresh Semi-Permanent line offers the same no-fuss application in a more classic shade line-up.

Wella Shampoo, Conditioner and Treatments

Colour is only half the story - keeping it looking fresh depends on what you wash with afterwards. Our wella shampoo and conditioner range spans SP (System Professional) formulas built around specific hair concerns, from colour protection to hydration and scalp balance.

Look for the Colour Save duo to lock in vibrancy after a colour service, or the LuxeOil range if your hair needs intensive nourishment and shine. These aren't just everyday cleansers; they're formulated to extend the life of your colour investment and repair the damage that lightening or frequent styling can leave behind.

For hair that needs serious rebuilding, Wella's damage-repair formulas (in the spirit of Wella Ultimate Repair) focus on strengthening the hair fibre from within, rather than just coating the surface. Combined with SP LuxeOil Reconstructive Elixir, they're worth adding to your routine if your hair has been through bleach, heat styling or repeated colour changes.

Building a Complete Wella Routine

Most people don't need every product in the range - they need the right combination for their hair type and goals. A simple approach:

Colouring or covering greys? Start with Koleston Perfect or Color Touch, plus the correct volume developer.

Refreshing tone or adding shine? Reach for Shinefinity or a Colour Fresh Mask.

Maintaining colour-treated hair? Build a routine around SP shampoo and conditioner, finished with a leave-in oil or elixir.

Repairing damage? Layer in a bond-building treatment alongside your regular wash routine.

If you're shopping for Wella professional shampoo and conditioner or colour together, our Shampoo & Conditioner and Hair Colour collections make it easy to compare across brands, while our Coloured Hair and Damaged Hair concern pages can help you build out the rest of your aftercare routine.

Colourists and salons will also find everything they need - tint brushes, applicator bottles, capes and developers - in our Salon Professional range.

Frequently Asked Questions

Is Wella a salon-only brand?

Wella makes both professional-only formulas (like Koleston Perfect and Color Touch, typically used with a developer) and consumer-friendly options like Colour Fresh Mask, which anyone can apply at home without mixing.

What's the difference between Wella Color Touch and Shinefinity?

Color Touch is a demi-permanent colour that blends grey and adds tone with a small amount of lift, while Shinefinity is a zero-lift glaze designed purely to refresh tone and add shine without changing your natural level.

How do I choose the right Wella toner?

Match your toner to your base level: cooler, ash-based shades neutralise brassy yellow or orange tones after lightening, while warmer shades add richness back into over-toned or faded blonde.

Can I use Wella Colour Fresh Mask over permanent colour?

Yes - it's designed to sit on top of your existing colour to refresh vibrancy or shift tone temporarily, gradually fading over several washes.

Browse the full Wella range above, filter by product type or shade, and shop with confidence knowing every item is genuine, in-stock stock from an official Wella retailer.

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Wella Koleston Perfect Me+ Permanent Hair Colour — 60g
More Colors(s) available

colors:

Wella

Wella Koleston Perfect Me+ Permanent Hair Colour — 60g
from $19.62
from $19.62
$35.97
Save $16.00
Wella Color Touch Demi-Permanent Hair Colour 60ml
More Colors(s) available

colors:

Wella

Wella Color Touch Demi-Permanent Hair Colour 60ml (All Shades Available)
$19.97
$19.97
$35.97
Save $14.37
Wella Welloxon Perfect Creme Developer 1L
More Size(s) available

size:

Wella

Wella Welloxon Perfect Creme Developer 1L
$19.95
$19.95
$34.32
Sale
Lineup of Wella Color Fresh Mask 150ml tubes showing all available hair color shades.
More Colors(s) available

colors:

Wella

Wella Color Fresh Mask 150ml | Zero-Damage Colour Refresh
from $22.46
from $22.46
$38.00
Save $12.50
Wella Color Touch 1.9% 6Vol Emulsion 1L

Wella

Wella Color Touch 1.9% 6Vol Emulsion 1L
$19.95
$19.95
$32.45
Save $12.55
Wella Shinefinity Zero Lift Glaze Activator - Brush & Bowl 2% 1L

Wella

Wella Shinefinity Zero Lift Glaze Activator - Brush & Bowl 2% 1L
$17.95
$17.95
$30.50
Save $6.64
Wella Shinefinity Zero Lift Glaze Activator - Brush & Bowl 2% 60ml

Wella

Wella Shinefinity Zero Lift Glaze Activator - Brush & Bowl 2% 60ml
$6.36
$6.36
$13.00
Sale
Wella Professionals Color Fresh Semi-Permanent Colour 75ml *Choose colour
More Colors(s) available

colors:

Wella

Wella Professionals Color Fresh Semi-Permanent Colour 75ml *Choose colour
from $16.80
from $16.80
$24.00
Sold Out
Tube of Wella Color Fresh Mask 150ml in Cool Espresso shade on white background

Wella

Wella Color Fresh Mask 150ml - Cool Espresso
$22.95
$22.95
$38.00
Save $2.00
Wella SP 1L Shampoo/Conditioner Pump - White

Wella

Wella SP 1L Shampoo/Conditioner Pump - White
$13.00
$13.00
$15.00
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 06/71 Cool Frosted Chestnut

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 06/71 Cool Frosted Chestnut
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 07/12 Cool Mushroom

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 07/12 Cool Mushroom
$17.95
$17.95
$30.25
Save $28.05
Wella SP LuxeOil Reconstructive Elixir 100ml

Wella

Wella SP LuxeOil Reconstructive Elixir 100ml
$34.95
$34.95
$63.00
Save $35.05
System Professional Lipid Booster X5LB 95ml

Wella

System Professional Lipid Booster X5LB 95ml
$79.95
$79.95
$115.00
Save $12.50
Wella Color Touch 4% 13Vol Intensive Emulsion 1L

Wella

Wella Color Touch 4% 13Vol Intensive Emulsion 1L
$19.95
$19.95
$32.45
Sold Out
Wella Shinefinity Zero Lift Glaze 60ml - 00/00 Crystal Glaze Booster

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 00/00 Crystal Glaze Booster
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 04/12 Cool Chia

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 04/12 Cool Chia
$17.95
$17.95
$30.25
Wella Professional Large Colour Tint Brush

Wella

Wella Professional Large Colour Tint Brush
$11.16
$11.16
Save $12.55
Wella Shinefinity Zero Lift Glaze Activator - Bottle Usage 2% 1L

Wella

Wella Shinefinity Zero Lift Glaze Activator - Bottle Usage 2% 1L
$17.95
$17.95
$30.50
Sold Out
Wella Professionals Color Fresh Semi-Permanent Colour 75ml - 10/81 Light Pearl Ash Blonde

Wella

Wella Professionals Color Fresh Semi-Permanent Colour 75ml - 10/81 Light Pearl Ash Blonde
$16.80
$16.80
$24.00
Wella Professionals Fusion Trio Pack

Wella

Wella Professionals Fusion Trio Pack
$92.95
$92.95
Save $6.64
Wella Shinefinity Zero Lift Glaze Activator - Bottle Usage 2% 60ml

Wella

Wella Shinefinity Zero Lift Glaze Activator - Bottle Usage 2% 60ml
$6.36
$6.36
$13.00
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 09/81 Cool Platinum Opal

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 09/81 Cool Platinum Opal
$17.95
$17.95
$30.25
Save $31.95
Wella Blondor Multi-Blonde 7 Lightening Powder 400g

Wella

Wella Blondor Multi-Blonde 7 Lightening Powder 400g
$38.34
$38.34
$70.29
Save $14.47
Wella Professionals Blondor Plex Permanent Cream Toner 60ml - /16 Lightest Pearl

Wella

Wella Professionals Blondor Plex Permanent Cream Toner 60ml - /16 Lightest Pearl
$19.85
$19.85
$34.32
Save $30.00
Wella Professionals SP Luxeoil Trio Pack Shampoo, Conditioner, Mask

Wella

Wella Professionals SP Luxeoil Trio Pack ( Shampoo, Conditioner, Mask)
$89.95
$89.95
$119.95
Save $5.05
Wella Professional Colour Cape

Wella

Wella Professional Colour & Cutting Cape – Lightweight 100% Nylon
$36.95
$36.95
$42.00
Wella Professional Color Applicator Bottle 240ml/ 8oz

Wella

Wella Professional Color Applicator Bottle 240ml/ 8oz
$9.95
$9.95
Save $17.16
System Professional LuxeOil Reconstructive Elixir L4 100ml

Wella

System Professional LuxeOil Reconstructive Elixir L4 100ml
$59.84
$59.84
$77.00
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 06/0 Natural Brandy

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 06/0 Natural Brandy
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 07/81 Cool Smoky Opal

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 07/81 Cool Smoky Opal
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 09/13 Cool Toffee Milk

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 09/13 Cool Toffee Milk
$17.95
$17.95
$30.25
Save $17.00
System Professional Color Save Shampoo 250ml & Conditioner 200ml Duo

Wella

System Professional Color Save Shampoo 250ml & Conditioner 200ml Duo
$68.00
$68.00
$85.00
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 09/61 Cool Iced Platinum

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 09/61 Cool Iced Platinum
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 08/98 Cool Silver Pearl

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 08/98 Cool Silver Pearl
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 07/13 Cool Toffee Cream

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 07/13 Cool Toffee Cream
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 09/07 Natural Beige Sand

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 09/07 Natural Beige Sand
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 08/0 Natural Latte

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 08/0 Natural Latte
$17.95
$17.95
$30.25
Save $12.30
Wella Shinefinity Zero Lift Glaze 60ml - 06/07 Natural Deep Walnut

Wella

Wella Shinefinity Zero Lift Glaze 60ml - 06/07 Natural Deep Walnut
$17.95
$17.95
$30.25
Save $7.18
Wella Professionals Blondor Blonde Seal & Care Post Lightening Conditioner 500ml

Wella

Wella Professionals Blondor Blonde Seal & Care Post Lightening Conditioner 500ml
$20.32
$20.32
$27.50
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Shop Wella Hair Colour & Haircare Online

Wella is one of the most trusted names in hair colour and haircare, and it's easy to see why. From salons to bathroom shelves across Australia, the Wella name is shorthand for reliable colour results and professional-grade care.

At SSS Hair, we stock the full range of Wella professional products, so whether you're a stylist restocking your back bar or someone colouring at home, you'll find genuine Wella hair products at prices that make sense.

Why Shop Wella at SSS Hair

Not all Wella products are created equal, and not every retailer sells the real thing. As an official stockist, we carry authentic Wella hair colour systems including Koleston Perfect, Color Touch, Shinefinity and Blondor, alongside the haircare ranges Wella is loved for.

That means predictable, salon-accurate colour results and formulas that are gentle enough for regular use, backed by Wella's decades of expertise in colour chemistry and hair health.

Wella Hair Colour: From Root Touch-Ups to Full Transformations

If you're after wella professional hair dye, our range covers every technique. Koleston Perfect delivers full grey coverage and permanent colour in over a hundred shades, while Color Touch offers a gentler demi-permanent option that blends rather than lifts.

For those chasing tone correction or shine without commitment, Shinefinity glazes refresh colour with zero lift, and Blondor lightening powders and wella professional toner formulas are the go-to for anyone lifting to blonde and neutralising brassiness. Pair any colour service with the matching Wella Welloxon developer to get the volume and processing right the first time.

Prefer something lower-maintenance? Wella's wella colour fresh mask range is a favourite for a reason: it's a 10-minute, no-mixing colour boost that deposits vibrant or tonal pigment while conditioning damaged strands. From Pearl Blonde to Lilac Frost and Cool Espresso, these masks work brilliantly as a top-up between salon visits or as a bold, semi-permanent statement in their own right.

If you'd rather stick with reds, coppers or ash tones, the Wella Professionals Color Fresh Semi-Permanent line offers the same no-fuss application in a more classic shade line-up.

Wella Shampoo, Conditioner and Treatments

Colour is only half the story - keeping it looking fresh depends on what you wash with afterwards. Our wella shampoo and conditioner range spans SP (System Professional) formulas built around specific hair concerns, from colour protection to hydration and scalp balance.

Look for the Colour Save duo to lock in vibrancy after a colour service, or the LuxeOil range if your hair needs intensive nourishment and shine. These aren't just everyday cleansers; they're formulated to extend the life of your colour investment and repair the damage that lightening or frequent styling can leave behind.

For hair that needs serious rebuilding, Wella's damage-repair formulas (in the spirit of Wella Ultimate Repair) focus on strengthening the hair fibre from within, rather than just coating the surface. Combined with SP LuxeOil Reconstructive Elixir, they're worth adding to your routine if your hair has been through bleach, heat styling or repeated colour changes.

Building a Complete Wella Routine

Most people don't need every product in the range - they need the right combination for their hair type and goals. A simple approach:

Colouring or covering greys? Start with Koleston Perfect or Color Touch, plus the correct volume developer.

Refreshing tone or adding shine? Reach for Shinefinity or a Colour Fresh Mask.

Maintaining colour-treated hair? Build a routine around SP shampoo and conditioner, finished with a leave-in oil or elixir.

Repairing damage? Layer in a bond-building treatment alongside your regular wash routine.

If you're shopping for Wella professional shampoo and conditioner or colour together, our Shampoo & Conditioner and Hair Colour collections make it easy to compare across brands, while our Coloured Hair and Damaged Hair concern pages can help you build out the rest of your aftercare routine.

Colourists and salons will also find everything they need - tint brushes, applicator bottles, capes and developers - in our Salon Professional range.

Frequently Asked Questions

Is Wella a salon-only brand?

Wella makes both professional-only formulas (like Koleston Perfect and Color Touch, typically used with a developer) and consumer-friendly options like Colour Fresh Mask, which anyone can apply at home without mixing.

What's the difference between Wella Color Touch and Shinefinity?

Color Touch is a demi-permanent colour that blends grey and adds tone with a small amount of lift, while Shinefinity is a zero-lift glaze designed purely to refresh tone and add shine without changing your natural level.

How do I choose the right Wella toner?

Match your toner to your base level: cooler, ash-based shades neutralise brassy yellow or orange tones after lightening, while warmer shades add richness back into over-toned or faded blonde.

Can I use Wella Colour Fresh Mask over permanent colour?

Yes - it's designed to sit on top of your existing colour to refresh vibrancy or shift tone temporarily, gradually fading over several washes.

Browse the full Wella range above, filter by product type or shade, and shop with confidence knowing every item is genuine, in-stock stock from an official Wella retailer.
Explore professional hair care products on clearance sale

OUR BEST SELLERS

Sale Hi Lift True Colour Hair Colour Creme 100g tube standing beside its orange and purple retail boxHi Lift True Colour hair colour swatch chart showing toners, meches and intensifier shades
Hi Lift True Colour Hair Colour Creme 100g
$11.95 $6.95
Sale Adore Semi Permanent Hair Colour 118ml *Choose colourAdore Semi Permanent Hair Colour 118ml *Choose colour
Adore Semi Permanent Hair Colour 118ml - Choose Colour
$22.80 $11.95
Sale Wahl Complete Cut Combo Pro hair clipper and trimmer kit with guards, scissors, comb and accessoriesCorded Wahl Complete Cut Pro hair clipper in silver and black with adjustable blade lever
Wahl Complete Cut Combo Pro Hair Clipper & Trimmer Kit
$69.95 $48.95
Wahl Color Coded Clipper Comb Attachment GuidesWahl Color Coded Clipper Comb Attachment Guides
Wahl Colour-Coded Clipper Comb Attachment Guide
$6.95
Sale DuBoa 80 Hair Brush Large - Made in JapanSet of colorful DuBoa hairbrushes on a white background
DuBoa 80 Hair Brush Large - Made in Japan
$31.95 $24.95
Sale Wella Koleston Perfect Me+ Permanent Hair Colour — 60gWella Koleston Perfect Me+ Permanent Hair Colour — 60g
Wella Koleston Perfect Me+ Permanent Hair Colour — 60g
$35.97 $19.62